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The Psychology of Masstige Brands

The tension between social media’s aspirational content and an economic climate, tightening the pockets of consumers around the globe has created a growing playground of masstige fashion brands. Masstige, the place where mass-market meets prestige includes household names such as Kurt Geiger, Michael Kors and House of CB among many others. Whilst it’s true that such brands allow consumers to dip a toe in the world of luxury without having to pay and arm and a leg, Psychologists have found an emotional component to our fondness for masstige fashion. The recently departed fashion icon Karl Lagerfeld is often hailed as a pioneer of masstige fashion. In 2004, Lagerfeld became the first luxury designer to collaborate with the Swedish high street giant H&M....

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Men's jacket styles for 2019 - 2020

Men’s Jackets Trends To Know The layering season is upon us and that means there’s no excuse not to have a jacket on hand to style with all your new fall ensembles. Thankfully, the best trends to know are also ones that happen to be classic, timeless, and fit for all manner of occasions. Ahead the six most popular jacket styles that can be found in every stylish man’s fall wardrobe. The Bomber A little boxy and a little utilitarian, a bomber jacket looks great when worn with something a bit dressed down. Think: track pants or a slim-fit sweatpant. However don’t pass up an opportunity to style it with your go-to Saturday night ensemble, as well. The Trench Sleek,...

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Easy, Last-Minute Fashionable Costumes That Will Win Halloween

alloween is quickly approaching, but just because you're allergic to planning ahead doesn't mean you can't still come up with the best costume at the 11th hour. Taking a note from some of the most stylish women on the silver screen and in real life, we've put together a lineup of easy, last-minute fashionable costumes that are sure to win Halloween—and the approval of all your fashion-minded friends. Raid your own closet for stylish pieces you already own (or add a statement piece to your shopping cart that you won't regret) and combine them in such a way that they channel these style stars. Whether your vibe is late '60s, early '80s, or pure '90s, you can whip together a striking ensemble with...

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